I’ve created content for thousands of clients around the world. I’ve personally been involved in more than 8,000 projects over the past three years for clients in more than 80 countries. Some projects are more memorable than others, but most of them fly away to serve their intended purposes, never to be seen (by me) again. However, there are some that have shown up again in unexpected places and have had an impact that I never would have expected.
Here’s a good example. If you’re active on social media, you’ve probably seen the video below. It’s a short video I made for a client about a shoe lacing method called the “lace lock”. All you have to do is search “lace lock” on YouTube and it’s the #1 result. To date, this video has had more than 54 million views, and has been featured on numerous popular blogs like Buzzfeed.
Let me share an interesting story with you about that video. This particular project was the LAST thing on my list…on a Friday. Yep, that means I was ready to check out, get done, and get on with my weekend. So, you might think that means it was done quickly and with little focus. But, actually, that assumption couldn’t be more wrong!
On the contrary, this video took eight tries to complete! I don’t mean eight takes. I mean that I shot the video, returned to the editing bay and decided I didn’t like it…eight times! There were a number of factors that contributed. The sun was casting weird shadows everywhere, the wind kept ruining my audio, bugs were flying around my lens, you get the picture.
Most of these things were issues a client would have NEVER complained about, but they were things I couldn’t live with. I’ll be the first to admit that there are still aspects of the video I would like to change, but that’s always the case. So, here’s my point – Without knowing who was ever going to see this video, I was committed to quality. Even when it was late on a Friday afternoon and I was on take number eight…I knew that quality ALWAYS mattered!
It doesn’t matter if you’re a realtor on your fifth showing of a 14 hour day, a receptionist fielding a call from a client after a frustrating conversation, or a contractor whose crew is shorthanded, the quality you deliver in every moment MATTERS! That doesn’t mean it’s going to be easy, and it doesn’t mean you’re always going to be perfect. But, if you devote yourself to the habit of quality work, it will pay off. If you can’t commit to quality in the small things, you’ll never deliver it in the big things! And you have no idea the impact the work, service, or product you deliver will have.
Take it from me…You never know when 54 million people are going to watch you tie your shoes.